Our Story

Premier Choice Started

Premier Choice started in 2002 when two business partners began a website design company. This small start was the beginning of a journey that, over twenty years, grew into a leading managed service provider for not-for-profit organisations.

Branching Into IT Support

In 2006, we branched into IT support, a major change for us. Our founders, Adam and Nick, guided us with their skills and experience. Adam brought valuable knowledge from his family's IT business and work with non-profits. Nick contributed his expertise in telecoms. Together, they focused on excellent customer service.  Their belief in direct, personal communication led to our telephone-centric approach – connecting clients directly to engineers, bypassing the impersonal touch of auto attendants and receptionists.

Expanding The Sector

By 2012, our portfolio boasted around 50 support clients, with a notable fraction dedicated to non-profit clients. This was just the beginning. Discovering a niche in the non-profit sector, we leveraged the unique opportunities it presented. Our understanding of the sector's dynamics – from trustees and part-time workers to volunteers and sensitive data governance – enabled us to offer tailored solutions. Notably, our approach in this sector was underpinned by a fundamental principle: maintaining low pricing while delivering high value. This was crucial, considering the financial constraints typical of non-profit organisations.

Our commitment to affordable pricing was not just a business strategy; it was an ethical choice, reflecting our understanding of the financial challenges faced by non-profits. We consistently sought ways to streamline and build efficiency into all aspects of our business, ensuring we could offer competitive prices without compromising on quality solutions or customer service. This approach allowed our clients to maximise their resources, enhancing their impact on the communities they served.

New Technology Solutions

By 2017, our client base had expanded to over 150, and our team grew to nearly 20 professionals, spanning various departments. Our leadership focused on cultivating a culture centred around exceptional customer service and cutting-edge technology solutions.

Rebranding to Qlic IT

Our journey took a significant stride in 2021 with the rebranding to Qlic IT for Charities. This not only modernised our image but also underlined our commitment to the non-profit sector.

More Value Offering

As of 2023, we have grown to a team of 32 serving over 300 clients, with a substantial majority in the non-profit sector. Our value offering has expanded to include regular informational webinars, live demos, free training sessions, and up-to-date security bulletins and blogs, all tailored to the unique needs of charities.

Beyond!

At Qlic IT for Charities, we remain dedicated to our mission: to empower charities across the UK with the best IT solutions and sector-specific discounts. Our approach is not just about providing services; it's about understanding and aligning with the evolving needs of the non-profit sector, ensuring every charity we partner with is equipped to make a meaningful impact.

Twenty years on, our story is one of growth, innovation, and a steadfast commitment to the non-profit sector. We continue to evolve, always looking to add value and empower our clients, embodying our belief that the right technology and support can make a world of difference.